Mela Platforms has established itself as a key player in maximizing revenue for brands, e-commerce platforms, and publishers through immersive, theme-based event production and live shopping experiences. The partnership aims to leverage each company’s strengths, with Mela bringing its expertise in seamless event integration and Bambuser enhancing the user experience with interactive, shoppable video content.

“We look forward to our partnership with Mela platform, and we’re eager to embark on this journey of exploration together, said Jonas Lagerström, Chief Operating Officer at Bambuser.

The integration of Bambuser’s shoppable video solutions into Mela Platforms’ service offerings is expected to drive significant growth in Gross Merchandise Value (GMV) for all stakeholders involved. The new partnership is not just about technology; it’s about creating a dynamic and engaging shopping experience that resonates with the modern consumer’s expectations.

About Mela Platforms

Based in Singapore, Mela Platforms specializes in providing a fully integrated solution for running zero-cost, high-impact thematic live shopping events. Their platform is designed to optimize ROI through continuous learning models and state-of-the-art analytics.

For further information, please contact:
Mela Platforms: trigam@theprophets.in