As Brands, retailers and marketplaces are increasingly making investments in livestream shopping features, the market leading SaaS provider Bambuser and the retail and tech focused research firm Coresight Research published a new study focused on the adoption and usage of live shopping today and opportunities to gain further competitive advantage in the future.
 
Some of the key findings from the report are:
– Half of all surveyed companies adopted live shopping a year or more ago
– 2/3 of all respondents host live shopping events more than once a week
– 42% of respondents will invest in experimenting with video platforms over the next 12 months
Almost half (49%) of the surveyed companies in North America and 43% in Western Europe reported that the primary benefit of liveshopping is revenue generation—making it the topmost benefit overall (cited by 46% of all respondents) and reflecting a significant sales driver in the current weakened economic environment.
 
“We have been leading the way as a B2B live shopping provider since 2019, and believe that sharing insights and trends is fundamental as we create this industry together with the world’s largest retailers and brands. Our data shows that user consumption of live shopping is growing at a rate of around 292% year over year for Bambuser customers and now as we can pair it with the Coresight Research executive survey findings we hope to shed additional light onto the importance of live shopping as we shape the future of retail.” says Maryam Ghahremani, CEO at Bambuser.
 
Deborah Weinswig, CEO and founder of Coresight Research, “Livestream shopping is fast establishing itself as an essential sales and marketing channel. We estimate the US livestreaming e-commerce market will total $20 billion in 2022 and grow to $68 billion by 2026. To tap into this growth, every retailer will need to gain an understanding of how this channel fits into their strategy, and the case studies highlighted in this new report can help show the path.”
 
Download the complete report here.
 
The study – ”Capitalizing on Livestream Shopping Opportunities” – was commissioned by Bambuser, a leading livestreaming SaaS provider.
 
Methodology
Coresight Research conducted an online survey of 220 executives across brands, retailers and manufacturers that currently use livestreaming as a sales or promotional channel. The survey was conducted on June 21-July 1, 2022.